Your business is doing pretty well, but you want more -
more customers, more markets, more products and a greater competitive
edge.
You’ve been told that marketing will help, but where to start? How
much is it going to cost? Will you get the return on investment you are
looking for?
Relax!
Market-Ease will give you personal, down-to-earth, reliable marketing
advice and solutions to suit your goals and your budget.
Contact us
for a free initial consultation
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So
why Market-Ease?
Because we’re different…
We are passionate about providing sound marketing advice,
direction and resources to small and medium businesses.
We take the time to fully understand your business, your
markets and how your customers think before we offer you solutions.
We combine marketing consultancy with the ability to
put the plans into action through branding and marketing programmes.
We provide you with a phased approach that lets you decide
what level of marketing you want to undertake to suit your priorities
and your cash-flow.
We are a partnership with masses of experience between
us and you work directly with us, not with any juniors.
We
aim to be your out-sourced "marketing department" providing
innovative, compelling marketing solutions.
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No
matter what…
we’ll provide you with a “no-strings-attached” initial
meeting to discuss your business objectives and marketing needs. Following
the meeting, we’ll write you a proposal for our services including
costs and timelines so that you know what you’re getting into before
making any commitments.
Our
Services
We offer a truly integrated approach including the following:
Market research
Looking at the market you operate in, the dynamics and the competition.
Assessing new market opportunities for your business.
Marketing strategy
Developing a full marketing plan and development or re-development of
a strategic brand including visuals, copy etc.
Integrated marketing
Development of campaigns including the appropriate mix of marketing elements:
Design
Multi-media
Web development
Direct marketing
Sales promotions
Advertising
PR
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What
is marketing anyway?
When people think about marketing, most commonly they think of two things:
1. Selling - personal selling of goods and services
2. Advertising
Advertising and selling, however, are just two of the many marketing activities.
In
general, marketing activities are all those associated with identifying
the particular wants and needs of a target group of customers "the
market", and then going about satisfying those customers better than
the competitors. This involves doing market research on customers, analyzing
their needs, and then making strategic decisions about product design,
pricing, promotion and distribution.
By
contrast, the act of selling is a one-to-one activity. A sales man is
trying to determine which features or attributes of a product or service
would most benefit the individual or individual company so that they will
make a purchase.
Marketing is: an
organizational function and a set of processes for creating, communicating
and delivering value to customers and for managing customer relationships
in ways that benefit the organization and its stakeholders.
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What
is Branding?
"A product is something made in a factory;
a brand is something that is bought by the customer"
It not just about your logo and it’s much more than skin-deep.It’s
driven by your business objectives and steered by effective marketing
strategy and planning. To successfully achieve your business goals you
need to market your ‘brand’ effectively.
A Managed Brand is a 'STRONG' brand
S – simple, clean, clear
there are many messages but don’t
fall in to the trap of being all things to all men… stay focussed
T – trademark, owns its identity and personality
if you own your brand your competition
can’t
R – repetitive, use it constantly and consistently
keep telling your cusomters you
have what they want
O – objective, has a deliberate objective and meaning
be creative, but never lose sight
of the business objective – re-check and measure
N – needs, speaks to target audience, it has what
they want
your brand must be the customer’s
choice for meeting their need
G – guidelines, a set of rules for consistent implementation
having invested in your brand
set the rules for consistent messaging and implementation
©
'A managed brand is a strong brand' copyright Market-EASE Ltd 2005
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How
Market-Ease delivers cost-effective marketing:
By
taking time to become familiar with your business and
your market situation.
Using a range of tools and techniques collected over 35+
years in marketing combined with our personal experience.
Providing
you with the best combination of marketing techniques
for your situation.
Where we don’t have the expertise, we have a strong
network of associates to fill the gap and ensure that you get the most
effective solution.
Because we’re a small team of experienced professionals
with a network of associates we have modest overheads and can keep your
costs down.
Our aim is to make your budget work hard for you, rather
than for us.
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Who
We provide a
first-class, comprehensive service to small and medium businesses in many
different markets.
Some
of our current client markets include:
IT & Telecoms
Legal
Training & HR
Finance
Retail
If
you would liketo read further information about our projects please email:
readmore@market-easeltd.co.uk
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The
Market-Ease Directors are Debbie Beech and Lorraine Jones.
Debbie
is the Marketing Director, responsible for market research and strategy
Lorraine is the Creative
Director, responsible for marketing programme design and execution
We
have independently benefited from being involved in marketing a broad
range of businesses:
- from business to business through business to consumer marketing
- from multi-billion dollar international corporations to
local start-ups
- from direct marketing to channel marketing
Our
experience covers the following markets:
IT
& Telecoms
Legal
Financial Services
Utilities
Education
Retail
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Debbie
Beech
A marketing
director with a proven track-record in the development and execution of
global marketing strategies within both business-to-business and consumer
retail segments. Broad business exposure combined with practical, hands-on
management and execution of all elements of the marketing mix from product
generation to outbound market development and market communication.
Global, international multi-million dollar businesses
Hewlett-Packard’s global storage business operates in the multi-billion
dollar data storage market. This is a well established and highly competitive
market where the key to success is the high pace of technological advancement
and time-to-market. The HP storage market covers all major geographies
– Europe, North America, South America and Asia Pacific including
Japan. Over the 14 years at HP, Debbie undertook several international
marketing roles in dynamic, highly successful and profitable businesses.
She was fortunate to experience the growth of HP storage through new products,
new markets and extensive channel expansion.
Small and Medium Businesses
Debbie has undertaken a substantial amount of consultancy work for a range
of small and medium businesses including:
- start-up technology businesses
- service businesses
- work in the public sector
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Lorraine
Jones
A
graphic designer with over 15 years experience, working on blue chip accounts
including Clarks International, The Environment Agency, British Gas, SWEB,
Bristol Water, Hewlett Packard and IBM (US).
Until 2003 she was a partner of an agency in Clevedon, Bristol and was
responsible for the creative department alongside the shared role of business
management. Prior to this she worked for a small but well established
design agency in Bath.
Lorraine believes that business success is driven by a well defined business
plan and steered by an effective marketing strategy. Great design feeds
from an integrated marketing plan and working with Debbie means she can
gain the best understanding of the target audience and market place which
enables her to produce a design that really works for the client and more
importantly their customers.
Lorraine has vast experience in all design communications including; corporate
identity and branding, design for press and print, direct mail, exhibition
and promotions, websites and cd-roms.
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For
further information contact us:
Debbie Beech, Marketing Director
Lorraine Jones, Creative Director
Market-EASE
Ltd, Bristol
T: 01934 830624
E: info@market-easeltd.co.uk
W: www.market-easeltd.co.uk
Registered Address:
5 High Street
Westbury-on-Trym
Bristol
BS9 3BY
Registered in England
Company No. 5362189
VAT No. 850 6833 18
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